12
Feb 19, 2024 · Forecast
The Quarter-Search Forecast
An analyst firm
Search-engine volume would fall 25% by 2026.
Listen to Track 12 · 2024 synth-pop · 1:30
Read the lyrics
[Verse]
A quarter of the searches gone,
The forecast flickered on the wall.
We sat around the conference room
And wondered who would take the fall.
Somebody sold a shiny plan,
Somebody drew a falling line.
I asked, “Is that what happened yet?”
They said, “It’s what we think in time.”
[Chorus]
A forecast isn’t weather,
A headline isn’t rain.
You can draw a cloud above me—
I’ll check the windowpane.
Keep your eyes upon the sky,
But count the people passing by.
[Verse]
We penciled in a different year,
And watched the actual numbers here.
Some journeys changed, some answers stayed;
We followed what the customers made.
The line upon the slide looked neat;
The world was messy on the street.
[Final chorus]
A forecast isn’t weather,
A headline isn’t rain.
Bring a coat and check the window—
Then get back to work again.
Coroner’s report
It was a forecast, not an observed decline. Google later disclosed a higher annual search total than in 2016.
The evidence: Google reported over 5 trillion annual searches in 2025.
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