The Quarter-Search Forecast record sleeve
American SEO / Track 12 of 14

The Quarter-Search Forecast

Another premature obituary. Another song for the collection.

12
Feb 19, 2024 · Forecast

The Quarter-Search Forecast

An analyst firm

Search-engine volume would fall 25% by 2026.

Listen to Track 12 · 2024 synth-pop · 1:30

Read the lyrics
[Verse] A quarter of the searches gone, The forecast flickered on the wall. We sat around the conference room And wondered who would take the fall. Somebody sold a shiny plan, Somebody drew a falling line. I asked, “Is that what happened yet?” They said, “It’s what we think in time.” [Chorus] A forecast isn’t weather, A headline isn’t rain. You can draw a cloud above me— I’ll check the windowpane. Keep your eyes upon the sky, But count the people passing by. [Verse] We penciled in a different year, And watched the actual numbers here. Some journeys changed, some answers stayed; We followed what the customers made. The line upon the slide looked neat; The world was messy on the street. [Final chorus] A forecast isn’t weather, A headline isn’t rain. Bring a coat and check the window— Then get back to work again.
Coroner’s report

It was a forecast, not an observed decline. Google later disclosed a higher annual search total than in 2016.

The evidence: Google reported over 5 trillion annual searches in 2025.

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