11
Jul 12, 2022 · Local
TikTok Ate Lunch
A Google executive discussing younger searchers
Social discovery would replace Maps.
Listen to Track 11 · 2022 disco-pop · 1:30
Read the lyrics
[Verse]
We watched a noodle spiral high,
A little lunch went flying by.
A stranger pointed at a plate,
And suddenly we couldn’t wait.
The map was open on my phone,
But first I watched the cook back home.
The boss said, “Search has lost its crown!”
I said, “Let’s write the address down.”
[Chorus]
TikTok ate lunch,
But we still need the street.
Show me what you’re cooking,
Then tell me where to eat.
A video can make me hungry;
A locked front door can make me leave.
[Verse]
We filmed the soup, we fixed the hours,
Put the menu next to ours.
Some folks watched and some folks searched,
Some just walked past after church.
The table filled at half past two;
There’s more than one way finding you.
[Final chorus]
TikTok ate lunch,
Save a little seat for me.
Show me what you’re cooking,
Then tell me where to eat.
The world has more than one front door—
Let’s open up a few more.
Coroner’s report
The example was finding a place for lunch. Local discovery diversified across platforms.
The evidence: Almost 40% was the cited figure for some young users in that example.
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