Vicinity Moves the Goalposts record sleeve
American SEO / Track 10 of 14

Vicinity Moves the Goalposts

Another premature obituary. Another song for the collection.

10
Nov–Dec 2021 · Local

Vicinity Moves the Goalposts

Industry reaction to a local update

Distance would wipe out local SEO.

Listen to Track 10 · 2021 indie-pop · 1:30

Read the lyrics
[Verse] I used to show across the town, Then someone moved the circle round. The phone went quiet after eight, The owner leaned across the gate: “We’re only six more streets away, We’ve done that job since yesterday.” I dragged the little map around, And watched the distance turn us down. [Chorus] Somebody moved the goalposts, Somebody shortened the road. We can’t pick up the building And carry it closer to home. Tell the truth about the place, Put a real name on the face. [Verse] The name was stuffed with everything A person might be entering. We cleaned it up and checked the hours, Tended what was really ours. I couldn’t move the county line; I could make the details right. [Final chorus] Somebody moved the goalposts, We’ve still got work on the books. The building stays where it’s standing— Give folks a reason to look.
Coroner’s report

Google confirmed a local update that increased the role of distance and reduced the edge of keyword-stuffed names.

The evidence: Google confirmed the update Dec 16, 2021.

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