09
2014–2020 · Forecast
The Voice Search Prophecy
A widely repeated industry forecast
Half of searches would be voice by 2020.
Listen to Track 09 · Electronic funk · 1:30
Read the lyrics
[Verse]
The slide said half of everything
Would answer when we spoke.
We bought a little speaker
And repeated what it wrote.
The number crossed an ocean,
Lost a footnote on the way.
By the time it hit the keynote,
There was nothing left to say.
[Chorus]
Hey, speaker, tell me true,
Who checked the quote they gave to you?
Voice and pictures, far away—
That’s not what the headlines say.
Louder doesn’t make it right;
Read the little type tonight.
[Verse]
Twenty-twenty came around,
We listened for the promised sound.
Some folks spoke and some folks typed,
The future wouldn’t fit the hype.
The speaker played my favorite tune,
But couldn’t fix the office roof.
[Final chorus]
Hey, speaker, tell me true,
There’s still a little work to do.
Louder doesn’t make it right;
Read the little type tonight.
Coroner’s report
The quote was misattributed and concerned China, with voice and image search together.
The evidence: The original prediction came from 2014.
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