06
Jul 24, 2014 · Local
Pigeon Lands
Industry reaction to a local update
Local rankings would never be the same.
Listen to Track 06 · Roots-rock shuffle · 1:30
Read the lyrics
[Verse]
A pigeon landed on the map,
Knocked the coffee in my lap.
The shop across the county line
Was showing up ahead of mine.
The owner called: “What happened, son?
Last week you said that we were done.”
I pulled a chair up to the screen:
“Let’s see what changed behind the scene.”
[Chorus]
Pigeon lands, the feathers fly,
Everybody asks me why.
Check the pin and check the page—
There’s a different band upon the stage.
[Verse]
Our website had a broken door,
Old opening hours from years before.
We fixed the things we should have done
Before we blamed that bird for one.
[Final chorus]
Pigeon lands, the feathers fly,
Let another headline cry.
The map had changed beneath our feet—
The shop was still on the same street.
Coroner’s report
Pigeon tied local results more closely to organic signals. Local search became more intertwined with the web.
The evidence: The seven-pack became a three-pack in 2015, a separate change.
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