04
Jul 2012 · Social
Two Years to Live
A business columnist quoting a consultant
SEO would die within two years.
Listen to Track 04 · 2012 folk-pop · 1:30
Read the lyrics
[Verse]
They gave us twenty-four more months,
A column said we’d had our run.
I marked the date in heavy red,
And bought a little suit instead.
The boss said, “Should we sell the chairs?”
I said, “Let’s finish these repairs.”
A broken link, an empty page,
A business waiting on a name.
[Chorus]
Two years to live, two years to go,
Set your watch and watch the show.
When the calendar runs out,
Will the phone forget to shout?
Keep the candles, keep the wine—
We’re still open after nine.
[Verse]
The deadline came in twenty-fourteen,
We swept the floor and cleaned the screen.
A customer came through the door
To ask what time we opened for.
I crossed the date off with a grin,
And booked tomorrow’s work again.
[Final chorus]
Two years to live, two years to go,
Tell the calendar what we know.
When the final page is through,
There’s another job to do.
Coroner’s report
2014 arrived. So did more searches, more local competition, and more optimization.
The evidence: The predicted deadline was 2014.
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