01
Nov 1997 · Early search
The Submit-and-Forget Funeral
A webmaster on a mailing list
Search engines were supposedly a dead end.
Listen to Track 01 · 1997 alternative rock · 1:30
Read the lyrics
[Verse]
The modem sang through half the night,
We built a page by kitchen light.
Our name was blinking blue and gold,
The finest shop the web could hold.
A message landed in the queue:
“Search is finished. So are you.”
We printed out the prophecy
And pinned it by the coffee machine.
[Chorus]
Submit, forget, turn out the light,
They say there’s nothing left to find.
But someone’s looking for a store,
And someone’s knocking at the door.
You can write the final line—
We’ll be opening at nine.
[Verse]
We put the kettle on again,
And learned a little more back then.
The future hadn’t read the mail;
The little links were not for sale.
Another engine came along,
And everybody changed their song.
[Final chorus]
Submit, forget, turn out the light,
Another funeral tonight.
You can write the final line—
We’ll be opening at nine.
Coroner’s report
Google launched the following year. Discovery became a business, not a dead end.
The evidence: The following year: 1998.
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