The Submit-and-Forget Funeral record sleeve
American SEO / Track 01 of 14

The Submit-and-Forget Funeral

Another premature obituary. Another song for the collection.

01
Nov 1997 · Early search

The Submit-and-Forget Funeral

A webmaster on a mailing list

Search engines were supposedly a dead end.

Listen to Track 01 · 1997 alternative rock · 1:30

Read the lyrics
[Verse] The modem sang through half the night, We built a page by kitchen light. Our name was blinking blue and gold, The finest shop the web could hold. A message landed in the queue: “Search is finished. So are you.” We printed out the prophecy And pinned it by the coffee machine. [Chorus] Submit, forget, turn out the light, They say there’s nothing left to find. But someone’s looking for a store, And someone’s knocking at the door. You can write the final line— We’ll be opening at nine. [Verse] We put the kettle on again, And learned a little more back then. The future hadn’t read the mail; The little links were not for sale. Another engine came along, And everybody changed their song. [Final chorus] Submit, forget, turn out the light, Another funeral tonight. You can write the final line— We’ll be opening at nine.
Coroner’s report

Google launched the following year. Discovery became a business, not a dead end.

The evidence: The following year: 1998.

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